I recently watched a funny TedTalk that looked at how value is subjective, and perception is often more important than reality. The giver of the talk is “advertising guru,” Rory Sutherland, recorded in 2009, and may not be appropriate for all listeners, but his humorous delivery questions how we change human behaviors and perception, and how these things work together.

There are so many ways that our perception can be influenced, but often rather than rational, scientific reasoning, it’s by emotional response. This begs the question, how do we address important issues? Questions about health, about wellness, about our lives?

Rory’s final statement was a poignant answer, “When you place a value on things like health, love, sex and other things, and learn to place a material value on what you've previously discounted for being merely intangible, a thing not seen, you realize you're much, much wealthier than you ever imagined.” Really, isn’t that the bottom line? Watch the TedTalk Here.

Thanks for reading.

~Dr. Joe